Name

Aude Pommeret

Office

University of Savoie – Institute of Management
4, Chemin de Bellevue
BP 80439 74944 Annecy-le-Vieux
France

Phone : +33 (0)450 09 24 00
Fax : +33 (0)450 09 24 10
E-mail: aude.pommeret@univ-smb.fr

Major fields of research / interest

Marketing research methodology, Textual data analysis, Sponsorship, Consumer behaviour, Online marketing, Sales management, Business simulations.

Academic degrees / major professional positions

DESCAF Grenoble Graduate School of Business – 1991.

PhD – University Pierre Mendes-France of Grenoble – 1995 1993–1996: Assistant Researcher at the University of Savoie (I.U.P. Annecy). since 1996: Professor at the Faculty of Economics and Business of the University of Savoie

1999–2003: Head of I.U.P. (University College) ‘Marketing and Sales’ in Annecy (University of Savoie).

Since 2004: Coordinator of the international programmes at IMUS (Faculty of Business and Economics of the University of Savoie).

Since 1997: Marketing and scientific consultant for Sphinx Development Co. (France), software for marketing research and surveys. Researcher at IREGE (research center in economics and management – University of Savoie).