Staff

Name

Mª Carmen Rodríguez Santos

Office

University of León, Faculty of Economics (Campus de Vegazana)
24071 León – Spain
Phone: +34 (0)987 291702
E-mail: carmen.santos@unileon.es

Major fields of research / interest

Business Administration and Management, Consumer Behaviour, Brand Management

Academic degrees

1996: Diploma in Business Studies University of León

1998 Degree Business Administration and Management. University of León,

2000 Diploma of Advanced Studies (DEA)

Title: New Trends in Business Management Grade: A+ University of León

2003: Master Degree Title final project: Fuentes de información electrónica (Sources of digital information) Grade: A+ (University of ESAC)

2003 PHD Title of Doctoral Thesis: La implicación del consumidor con la Denominación de Origen. Marco conceptual y una propuesta metodológica (Consumer Commitment to Protected Designation of Origin. Conceptual framework and a Methodology Proposal) Grade: A+ cum laude (University of León)

Publications (selection)

Tutoring: Rodríguez Santos, M.C. Caso práctico: Chamorro, H. and García, O. ‘Obra social Caja España: Educación, investigación y desarrollo’ (Caja España Community Project: Education, Research and Development’). On CD.: I Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo.

Tutoring: Rodríguez Santos, M.C. Fernández, P., González, S., González, L. y Nieto, E. ‘Ausonia y AACC ¿Tienes un minuto?’ (A campaign to fight breast cancer by Ausonia and the Spanish Cancer Association). On CD: I Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo.

Rodríguez Santos; M.C. Caso práctico (Case Study), University of León (Servicio de Publicaciones), León, 2007.