Additional Activities

Find information about additional projects, company visits, pictures, videos and other activities within the EMBS programme. 

The European Master in Business Studies (EMBS) programme offers exciting international opportunities for hands-on learning during its two-year study programme. Throughout the four semesters of the programme EMBS students are involved in activities that extend their regular lecture-based schedule. For instance, they participate in various projects and group work as well as taking part in an Annual EMBS Conference. In the second semester EMBS students participate in an intensive programme in partnership with other European universities to maximise the exchange with students from different countries and cultures. Additionally, seminars and company visits allow students to meet professionals and have discussions with company representatives.


Examples of the Additional Activities within the EMBS programme include:

Consultancy project

During the first semester in Trento, EMBS students choose a company to be the focus of their Consultancy project. Four to five international students closely cooperate with the professional managers of their chosen company for a period of six months. The final evaluation of the project takes place in the second semester at the University of Savoie in France.

Annual EMBS Conference

Every student of the EMBS programme participates in the Annual EMBS Conference. In previous years, the conference took place in European cities such as London, Lisbon, Budapest and Brussels. The Annual EMBS Conference 2013, in cooperation with ESCP European Business School, took place in Berlin. The conference is a great opportunity to meet former EMBS students as well as members of the Alumni association. This unique three-day conference offers EMBS students a chance to take part in a range of interesting workshops and presentations. The Annual EMBS Conference covers a broad spectrum of topics, as well as discussions about the core of the EMBS programme. This intensive educational experience creates a sense of community and it is a great opportunity for EMBS students to learn from one another.

Intensive programme

EMBS students take part in a special multi-cultural project called the Intensive programme. This programme enables students to experience different cultures and interact with students and professors from many European universities.

Company visits

During their studies, several company visits are organised for EMBS students. These give students valuable insight into various businesses, how they operate and the way in which different roles and functions are combined within the organisation. These visits also offer EMBS students the opportunity to speak to representatives of the companies. 

Examples include a visit to the Wolfsburg factory of Volkswagen, the largest car manufacturer in the world; the Martini beer brewery; the famous porcelain producer Königliche Porzellan - Manufaktur Berlin (KPM); and the Ciuden city of energy in Spain.

Consultancy Project – Description

During the first year of the EMBS programme the students launch a consultancy project for a company. This gives students the opportunity to gather practical experience while facing the challenges of today‘s business world. The students use an international approach to solve entrepreneurial issues and offer companies tailor-made solutions.

General information Advantages for your company
Market research project with an international approach Tailor-made solutions for your company
Duration: 6 months (November–March) Groups of students from different countries offering the opportunity to research country markets your company is not familiar with or does not speak the language of
Monthly intermediate reports to keep your company up to date on the progress of the project New approaches to your problems, fresh ideas and creative solutions
Final report with all the findings at the end of the project Cultural sensitivity
Execution of quantitative as well as qualitative analyses Contact with the international managers of tomorrow
Project scope is adapted for your company’s needs and expectations Flexibility (e.g. concerning communication)
Scope of the project and other important information, such as non-disclosure agreements, are registered in a Memorandum of Understanding  

The consultancy project is carried out every year from November to March. If you are interested in conducting a consultancy project with a team of EMBS students, or if you would like to receive further information, please contact Stéphane Ganassali (

Former consultancy project partners include:
Bosch, Le Sphinx, Lindner Hotels Real Estate GmbH, Madame Vacances, Tivall, Toshiba…

Consultancy Project – Student perspective

Richard, a student of the EMBS 6 generation, remembers his experience with the consultancy project:

What was the consultancy project about?

We had the opportunity to experience project management in a real-life scenario. Working in groups, we were able to apply theoretical knowledge to a real market study in an international context. This project gave us the unique opportunity to gain precious insights in the role of external consultants.

What was your experience when working with the company on this project?

We were facing quite challenging and interesting phases throughout the project. Timely-conscious working as well as regular meetings with managers in charge demanded a professional approach to project management.

What was the added value for you personally?

I learned to work in an international team, together with students from Italy and Slovakia. This was particularly valuable as different cultural perceptions and working styles came together.

Is there anything else you would like to add?

Looking back, it was great.


Consultancy Project – Company perspective

Ernst Brümmer, Senior Development Manager at Lindner Hotels Real Estate GmbH, remembers his experience with the consultancy project:

What was the consultancy project about?

The students carried out the first part of a customary feasibility study for four European hotel markets for the LHRE. The data was collected through qualitative and quantitative methods and served as a support in the decision-making process.

What was your experience when working with the EMBS students on this project?

The students developed a database, which was integrated as a source of information in the research bases of the LHRE. The collaboration was effective and failure-free.

What was the added value for your company?

The students provided the LHRE with an additional basis of decision-making. The data was matched with our own evaluation. The extent and validity of the additional data was very satisfying and a gain for our company. Basically, the added value for us was a confirmation of the research conducted by our full-time business analysts. The order and the structure of the report were easily applicable. Is there anything else you would like to add?

Altogether, the LHRE found that the students showed conscientious and dedicated commitment for the completion of the first part of a feasibility study. We hereby acknowledge that the EMBS project made a valuable contribution to our hotel development projects in the hotel markets concerned.


Other comments

María Zamácola, Development Director at Neck & Neck:

“It has been particularly useful for N&N to have a full vision of the market, searching for different solutions to problems, which generally arise whilethe development of a market.”

“It has been a great experience. They were professional people and rigorous researchers. Also, they were a very nice group.”

Carlos Millán Murciego. Export Manager (Portugal and Central Europe) DYDSA:

“The students provided fresh ideas.”
“The information that they gave us was really useful as a first step in both markets. As a matter of fact we are in touch with some potential distributors that they uncovered for us. “
“I highly recommend to other companies to get in touch with the EMBS students.“

Pictures (please place *.jpg, *.png files in directory)
Name of file: Picture.jpg

Theoretical and practical studies

Theoretical and practical studies are combined to complement each other.

The EMBS programme provides a wide theoretical background as well as practical knowledge. This programme offers a unique range of subject areas including: international commercial law, international accounting, human resources management, information systems and corporate finance with a main focus on marketing and management.
The aim of the EMBS programme is to study effectively and efficiently and to help students to acquire a critical point of view through discussions on various subjects. Students benefit from small groups of up to 30, as well as close contact with professors, business professionals and practitioners. The lectures are combined with seminars, workshops, case studies, business games as well as the consultancy project. The consultancy project helps EMBS students to understand the market research process and take advantage of close cooperation with professional business people.

The EMBS programme develops both hard and soft skills which are deemed essential by international companies. During their studies, EMBS students are encouraged to achieve their goals with strong support from the four universities of the consortium. Cultural heterogeneity enables students to enrich themselves with different cultures as well as the local environment in each of the four countries where they study.
The strong link between the theoretical and practical structure of the programme enables students to develop soft skills such as communication and organizational skills, time management, personal effectiveness and intercultural competences. Individuality and flexibility are learned through both individual and team work. The EMBS programme contributes to the formation of unique individuals who develop both professionally and personally.

Pictures (please place *.jpg, *.png files in directory)

(Step out of the comfort zone)

Foreign countries
The EMBS programme takes place in four different countries: Italy, France, Germany and Spain. In the course of the programme the students see and experience environments that differ considerably from their home country. Therefore, flexibility and adaptability are essential.

Foreign languages
The EMBS programme is entirely in English. However, the students have to live in countries where English is not the official language and, thus, they have to acquire at least basic skills in languages of the countries that are part of the programme.

The EMBS students have to pack their bags and start a new life in a new country every six months. This entails some tasks such as looking for accommodation, opening a bank account or getting a library card – and all of that has to be managed in a foreign language.

EMBS students are far away from home and their friends and family for a long time. They meet a lot of new people along the way who are often different from what they know and what they are used to. In the course of the EMBS programme, the students have to learn to work in groups of heterogeneous and diverse people coming from very different cultural, educational and social backgrounds.

Educational systems
Every EMBS student experiences the advantages but also the difficulties of four different educational systems. This means that the students have to deal with different organisational structures and teaching styles every semester. In some countries, the lessons are largely based on theory, whereas in other countries practical approaches are used.

Foreign cultures
The EMBS students must get accustomed to a new way of living every semester. They have to deal with different traditions, habits or food in each country. They need to be prepared for all of the new circumstances they will face in their daily lives.

Latest News

European Master in Business Studies gains EPAS accreditation

EPAS is an international programme accreditation system (operated by EFMD) which aims to evaluate and award the best business and/or management... Read more

Current situation of EMBS graduates

We conducted a study to evaluate the current employment situation of EMBS graduates. It is based on data from the first seven generations of EMBS... Read more

EMBS on Facebook

Our present and former students have a group on Facebook. Read more