2nd Semester - Annecy

Course descriptions

European and Global Consumer Behaviour

  • Factors influencing customer decision making: cultural, sociological, personal, psychological and situational aspects
  • Theoretical stages of the decision making process: from the perception of needs to post purchase feelings
  • Consumption as a natural and ancestral human activity: why do we consume?
  • Culture, lifestyles and consumption
  • Impact of socio demographics on consuming priorities and purchasing patterns
  • Sociological aspects in customer behaviour: the different persons involved in the decision process, group influence phenomena (including social classes) and opinion leadership
  • Psychological explorations of customer behaviour, e.g. perception, learning, motivation, involvement, attitude,
  • Purchase environment and shopping behaviour
  • Basics of neuro-marketing analyses
  • Symbolic consumption and identity (self-image)
  • Post-modern customers and brand consumption
  • Experiential consumption – consumer culture theory approaches to understanding consumption practices

Lecturers: Prof. Stéphane Ganassali (University of Savoie – France), Prof. Dr. Carmen Santos Rodriguez (University of León - Spain)

European and Global Economics

The course splits into two parts. The first one addresses international macroeconomic theory and policy, the second one relates to international trade theory and policy.


1st part-module: International macroeconomic theory and policy

Chapter 1: What are the determinants of nominal exchange? 

Chapter 2: What are the implications of an over evaluated (under evaluated) currency?

Chapter 3: Are such external imbalances sustainable? (the case of United States and China)

Chapter 4: How explain the existence of currency crisis? (The case of Latin American crises in the 1980’s and 1990’s)

Chapter 5: What are the benefits and costs of common currency? (The case of Eurozone)

2nd part-module: International trade theory and policy

Chapter 1: Puzzle of trade, what are the main pieces of the game?

Chapter 2: Does trade increase welfare? (The case of European Union)

Chapter 3: What are the effects of barriers to trade and economic integration? (The case of European Union)

 Lecturers: Dr. Bénédicte Serbini (University of Savoie – France)

Financial Markets and Corporate Finance

Corporate Finance

  1. Introduction to firms’ financial decision-making (BMA, chap 1,2 ,3)
  2. The analysis of investment decisions and capital budgeting (BMA, chap 5, 6)
  3. The analysis of corporate financing policy (BMA, chap 4, 14, 15, 17, 18 and 25)
  4. Long term financial planning (BMA, chap 29)
  5. Risk management (BMA, chap 26, 27)
  6. Valuing investment projects by using real options (BMA, chap 20, 22)
  7. Some notions of company valuation (BMA, chap 4)

Financial Markets

  1. Bond Valuation and Interest Rates
  2. Portfolio Theory and Asset Pricing Models
  3. Equity Valuation
  4. Market Efficiency and behavioural finance

Lecturer: Prof. Jean- François Gajewski and Prof Yochanan Shachmurove

Statistics and Marketing Research (Part module: Principles of Marketing Research)

  • Statistics applied to market research
  • International marketing research methodology: questionnaire design, sampling techniques, different modes of data collection
  • Descriptive, bivariate and multivariate statistics. Textual data analysis.
  • Reporting techniques
  • Workshops on survey software Sphinx
  • Company real project

Lecturers: Prof. Stéphane Ganassali (University of Savoie – France)

Statistics and Marketing Research (Part module: Intensive Study Programme)

Markstrat Intensive Programme

The intensive programme Markstrat is a marketing simulation (see web.stratxsimulations.com/simulation/strategic-marketing-simulation ) in which the students will learn how to use marketing studies information for making their marketing decisions, within a competitive environment.

Lecturers: Prof. Stéphane Ganassali (University of Savoie – France)

Purchasing and Supply Chain Management

Section SCM:

  1. Supply chain management rationale and impact on the firm's performance
  2. Demand forecasting
  3. Inventory control
  4. Distribution management
  5. Transportation and warehouse management
  6. Distribution network design
  7. International aspects of procurement, production and distribution

Section PM:

  1. An example of career in Purchasing and SCM
  2. The importance of the function, roles and interactions with adjacent functions, evolution, Purchasing vs SCM
  3. Category Sourcing strategies and Supplier relationship management
  4. Cost management and target setting with a case study/ role play
  5. Balanced score cards, Purchasing and supplier performance management
  6. Risk, uncertainty and resilience management in purchasing

Lecturers: Mr Jorge Espinosa (SCM: Supply chain management) and Dr. Patrick Scholler (PM: Purchasing management)

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